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Established in 1994, Shop & Trade has grown to become a powerhouse of international contemporary fashion & action brands.
Today, Shop and Trade is a leading imports and distribution company of apparel, footwear & accessories in Greece, active also in the watches and wellness sectors.
With a 360-degree approach, the company offers an amplitude of opportunities and services, including sales & distribution, logistics, marketing and e-commerce.
The primary goal is to nurture and cultivate long-term successful relationships with our brand partners. Our distribution and sales set up offer brands a clear and defined route to market with strategies to target the respective segments,as well as a custom-made warehouse and stock management system. Our marketing team utilizes inhouse expertise, coupled with external marketing agencies to provide a comprehensive range of services.
Shop & Trade operates in Greece, Cyprus and SE Europe doing business with more than 1.700 wholesale customers and having a significant presence in brick & mortar retail with 61 corners, shops-in-shop, franchises and own stores.
In e-commerce, the company manages a sophisticated B2B platform serving its wholesale customers and different B2C platforms.
We are here to do business. Integrating inspiring brands, quality people, technology and experience we serve our customers for a new era, while bringing value to a continuously evolving ecosystem: our suppliers, customers, employees and local communities.
Our aim is to meet high standards of social and environmental performance, public transparency and legal accountability. Below an analysis of our ESG framework and initiatives.
Our building with a total area of 18,800 sq.m. consists of three buildings and houses the Shop & Trade Group and other office functions. The design of the building answers two basic issues: The maximization of greenery & vegetation in relation to the built space as well as the environmental performance and energy consumption.
The ceiling of the ground floor building at the front, is planted and turned into a raised garden area. In this way the employees enjoy the view to the street, having more privacy away from the noise of the busy street.
Regarding its energy behavior, its design responds to one of the central needs of modern architecture, the need for buildings with great transparency and low energy consumption. For this reason, the different shades on the sides (blinds, stainless mesh, etc.) were designed according to the orientation of the building and its behavior in relation to the movements of the sun. Each aspect was studied separately to reduce the temperature of the space, without negatively affecting the workers’ exposure to the outside. The planted roof is controlled throughout the year and is automatically watered from the tanks located in the basement, where rainwater is collected and reused. Large amounts of water are accumulated so that, even in the summer months, there is enough water for watering the gardens.
By using air-to-ground exchangers, i.e. large pipes moving deep below the foundations of the building, natural air is introduced from the back street to the rear face of the building. The air cools as it travels underground and ends up in the atrium of the building, where it naturally cools the space lowering the temperature, up to two (2) degrees Celsius in the summer.
With the use of the BMS (Building Management System) the artificial lighting, ventilation and air conditioning of the building is automatically regulated. The windows and the interior shades are completely controlled, in order to create the best possible conditions inside the office space. Thus, the building obtains optimized working conditions and at the same time significant energy and water saving.
We are I the process of receiving the LEED EBOM Certification. LEED EBOM is the International system of certification of existing in-operation buildings and certifies that the building operates in accordance with the principles of sustainable development, aimed at the optimal energy and environmental behavior and the rational management of resources.
We apply the 5 Rs to our waste management and recycling strategy.
Refuse: We aim not to purchase wasteful or non-recyclable products and we refuse unnecessary packaging. We do not use single-use plastic cups and utensils.
Reduce: We reduce the use of harmful, wasteful, and non-recyclable products.
Reuse: We have replaced all single use eating utensils with compostable or reusable alternatives.
Repurpose: We repurpose paper & cardboard boxes.
Recycle: We recycle paper, plastic, aluminum, glass and organics.
Since January 2022 Shop & Trade has struck an agreement with Superdry to service a number of Eastern European accounts through an agency set up.
Shop and Trade will act and operate on an agency basis covering a large territory in Eastern Europe, namely the countries of Bulgaria, Romania, Moldavia, Hungary, Slovakia, Chech Republic, Poland, Georgia and Kazakhstan, developing a dedicated business unit towards this endeavor.
Teamwork is one of the core values of our business. We attract and nurture highly skilled professionals who can inspire and motivate their team members, pushing boundaries and achieving success. It is the diversity of personalities, skills, background, and hard work that drives the future of our company.
We embed employee growth into the foundation of the company’s purpose, values, and vision, investing consistently in their development. Investing in people’s future by growing their skills and careers and by showing that we care, brings the best out of them and takes the company culture from good to great.
The company undertakes the distribution rights for Ιceplay in Greece and Cyprus.
The company undertakes the distribution rights for AAPE by a Bathing Ape and Iceberg.
The company takes up the distribution rights for Versace Jeans Couture, Trussardi and Chiara Ferragni.
The Company wins two awards:
Gold Award in the “Effective use of Data” category
& Silver Award in “Mobile Advertising” category in
IAB Mixx Awards for the digital advertising campaigns of Superdry and Pepe Jeans London.
The company takes up the distribution rights for Guess.
Opening of the monobrands Superdry in Santorini and Guess in Mykonos.
Launch of the B2C eshop bloobox.gr.
Launch of the Fitness products channel.
Opening of the monobrands Desigual, Salomon & Superdry in Athens.
Shop & Trade reinforces its position on the action and sports channel, acquiring distribution rights for Hoka One One in Greece and Cyprus.
Launch of the Watches & Jewellery channel.
New ERP system.
The company takes up the distribution rights for Birkenstock and ASH shoes.
Formation of the Action Sports Department. The Company takes the distribution rights for DC, Volcom, Burton and Salomon.
The company takes up the distribution rights for LIU JO.
Shop & Trade strategically cooperates with the leading retail developer with the aim to operate retail entities in its commercial centers: The Mall, Golden Hall & Flisvos in Athens & Mediterranean Cosmos in Thessaloniki.
Opening of the first Superdry store.
Launch of e-commerce operations (B2B).
ICAP certification:
Shop & Trade is one of the strongest companies in Greece.
Important collaborations in the action sports market begin.
The company takes up the distribution rights for
Quiksilver and Roxy.
Opening of the first Quiksilver store.
The company takes up the distribution rights for HACKETT.
Completion of the construction of the Group’s new premises.
The company takes up the distribution rights for Superdry.
Shop & Trade begins a strategic collaboration with Attica, the biggest department store in Greece, being its major supplier.
Opening of SHOP, the first concept store in Greece.
The company takes up the distribution rights for Desigual
Sales revenues exceed €10 million.
The company takes up the distribution rights for PepeJeans London.
Establishment of Shop & Trade as a wholesale distributor of clothes, shoes & accessories.
Extroversion is embedded in our business DNA. During our long-term presence in the market, we have established solid relationships with all the retailer entities in Greece, working closely together and implementing joint business solutions and marketing campaigns.
Our key partnerships include, among others, Attica the Department store, the largest retail operator in Greece, Intersport, the international sporting goods retailer, Cosmos sport with 40 points of sale and Zakcret with 21 points of sale.
One of our key priorities is to be socially responsible, developing and maintaining strong and mutually beneficial relationships with our community.
We are taking an active interest in community well-being, developing a series of initiatives with the aim to support various NPOs that promote social welfare and environmental protection.
Our community relations program supports on a regular basis the following NPOs: